Clik here to view.
Auf Wiedersehen, DMEXCO! Learnings from Cologne
Digital advertising has seen a period of incredible transformation in the past couple of years. In what feels like a blink of an eye those of us in ad tech have seen many new innovations and created...
View ArticleClik here to view.
Fighting Fraud: Takeaways from the Influencer FraudNomics Summit
Just like you can’t buy your friends, you also shouldn’t buy your followers – not if you expect to maintain your role as an influencer. That was the overarching theme of the Influencer FraudNomics...
View ArticleVideo: Karim Rayes on Cleaning the Programmatic Supply Chain
Our own Karim Rayes, Chief Product Officer, sat down with Pixalate at DMEXCO 2019 to discuss ad fraud and steps that can be taken to achieve a clean programmatic supply chain. In the video, Karim...
View ArticleClik here to view.
5 Tips on Building Your Brand from Create & Cultivate
Create & Cultivate landed in San Francisco in late September with its signature one-day conference full of curated panels, mentor sessions, and networking opportunities. RhythmInfluence by...
View ArticleClik here to view.
App-Ads.txt: Helping Mobile and OTT Publishers Reach Their Full Revenue...
This year, the IAB’s Tech Lab finalized app-ads.txt (Authorized Sellers for Apps) — an initiative, much like ads.txt before it, that provides a means for mobile and OTT publishers to specify exactly...
View ArticleClik here to view.
Why Sports Fans are Cutting the Cord and What it Means for Advertisers
Once upon a time, sports fans simply couldn’t cut the cord. Whether professional or collegiate, real-time access to a favorite team usually meant a pricey cable bundle. With a bevy of streaming...
View ArticleClik here to view.
Supply Path Optimization: The March Towards a More Transparent Programmatic...
“Trust and transparency” is my mantra of choice these days, as disruptive technologies such as server-side header bidding – coupled with the opacity of the programmatic ecosystem – have resulted in...
View ArticleCOVID-19 and What to Expect from RhythmOne
Dear Colleagues and Partners, The global spread of the coronavirus continues to cause significant uncertainty and disruption across our industry and our lives. I hope that you, your colleagues, your...
View ArticleClik here to view.
GOOD NEWS: Changing the Conversation
UPDATED APR 8, 2020 In these uncertain times, it’s easy to get lost in all the negative news surrounding us all. The team behind our RhythmInfluence by RhythmOne offering has decided to change the...
View ArticleKeep Your Ads.txt File Updated to Help Maximize Revenue Potential
For nearly three years and counting, ads.txt has been the industry standard to combat invalid traffic (IVT) and fraudulent activity by the bad actors in our industry. Publishers that implement ads.txt...
View Article
